Marketing Management Tools

5 Marketing Management Tools I Couldn’t Live Without: Part 1

When you’re creating or implementing a fully integrated marketing strategy or marketing plan, you have to juggle multiple components, stakeholders, tools, sources of data and content types. You need to be organised and on top of everything all of the time. … Read more

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Effective Email Marketing: An Example

If you’ve ever flown easyJet for business or pleasure, you’ll no doubt have a view of the airline as a brand and service provider. Have you noticed the difference the airline’s email marketing communication makes to your perception of the … Read more

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Social Media Marketing: Tips to Getting Started

4 Tips To Getting Started With Social Media

Undoubtedly, the speed of change in today’s digitally empowered world is staggering. No business, irrelevant of its industry sector or size, can financially afford to sit on its laurels when it comes to social media. Having a two-way conversation with … Read more

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Telemarketing Good Bad and Ugly

Telemarketing: The Good, The Bad, The Ugly

If you think telemarketing is simply about getting someone to make a few phone calls on your behalf and see which recipients of said calls are open to your proposition, think again! Effective telemarketing requires planning, training, experience and importantly … Read more

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Quality Customer Data

How to Keep Your Customer Data Clean and Up-to-Date

Yes, it’s important to have accurate data and as much of a holistic view of your prospective and existing customers in your CRM database as possible. How, practically, can you do this when you and your colleagues have got a … Read more

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Competitor Intelligence

How To Get To Know and Understand Your Competitors

Do you really know who your competitors are, what they’re up to these days and how they’re differentiating themselves from everyone else in the market place? There are, in fact, a number of ways you can find out, some of … Read more

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