Category Archives: Customer Data

Quality Customer Data

How to Keep Your Customer Data Clean and Up-to-Date

Yes, it’s important to have accurate data and as much of a holistic view of your prospective and existing customers in your CRM database as possible. How, practically, can you do this when you and your colleagues have got a … Read more

Categories: Customer Data, Customer Relationship Management | Tagged: , , ,
Quality Customer Data

How Usable Is Your Customer Data?

Assuming you’ve been in business for a while, you’ll no doubt have details of suspects, of prospects and of clients. How you have obtained each is the subject of a later blog post but for now, let’s look at how … Read more

Categories: Customer Data, Marketing Communications | Tagged: , ,