Category Archives: Email Marketing

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Effective Email Marketing: An Example

If you’ve ever flown easyJet for business or pleasure, you’ll no doubt have a view of the airline as a brand and service provider. Have you noticed the difference the airline’s email marketing communication makes to your perception of the … Read more

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How to Improve the Effectiveness of Your Email Marketing

How to Improve the Effectiveness of Your Email Marketing Campaigns

It’s pretty safe to say that we’re all inundated with emails these days. They come in various guises, from order confirmation emails or requesting feedback emails to those promoting special offers or training courses. So how do you make sure … Read more

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