Category Archives: Marketing Communications

Telemarketing Good Bad and Ugly

Telemarketing: The Good, The Bad, The Ugly

If you think telemarketing is simply about getting someone to make a few phone calls on your behalf and see which recipients of said calls are open to your proposition, think again! Effective telemarketing requires planning, training, experience and importantly … Read more

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How to Improve the Effectiveness of Your Email Marketing

How to Improve the Effectiveness of Your Email Marketing Campaigns

It’s pretty safe to say that we’re all inundated with emails these days. They come in various guises, from order confirmation emails or requesting feedback emails to those promoting special offers or training courses. So how do you make sure … Read more

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Quality Customer Data

How Usable Is Your Customer Data?

Assuming you’ve been in business for a while, you’ll no doubt have details of suspects, of prospects and of clients. How you have obtained each is the subject of a later blog post but for now, let’s look at how … Read more

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