Tag Archives: marketing planning

Marketing Management Tools

5 Marketing Management Tools I Couldn’t Live Without: Part 1

When you’re creating or implementing a fully integrated marketing strategy or marketing plan, you have to juggle multiple components, stakeholders, tools, sources of data and content types. You need to be organised and on top of everything all of the time. … Read more

Categories: Marketing Tools | Tagged: , , , , , ,
Telemarketing Good Bad and Ugly

Telemarketing: The Good, The Bad, The Ugly

If you think telemarketing is simply about getting someone to make a few phone calls on your behalf and see which recipients of said calls are open to your proposition, think again! Effective telemarketing requires planning, training, experience and importantly … Read more

Categories: Marketing Communications | Tagged: , , , , , , , ,