Tag Archives: marketing strategy

Marketing Management Tools

5 Marketing Management Tools I Couldn’t Live Without: Part 1

When you’re creating or implementing a fully integrated marketing strategy or marketing plan, you have to juggle multiple components, stakeholders, tools, sources of data and content types. You need to be organised and on top of everything all of the time. … Read more

Categories: Marketing Tools | Tagged: , , , , , ,
What Social Media Marketing

What Social Media Marketing Do You Do?

Facebook, Twitter, LinkedIn, Google+, YouTube, Delicious, Pinterest, Instagram, Four Square, StumbleUpon, Flickr, Slideshare, Vimeo, Tumblr… They’re just a small handful of the various social media sites you are likely to have heard of. You’re also no doubt being told you’ve … Read more

Categories: Marketing Planning, Marketing Strategy, Social Media | Tagged: , , , ,
Quality Customer Data

How Usable Is Your Customer Data?

Assuming you’ve been in business for a while, you’ll no doubt have details of suspects, of prospects and of clients. How you have obtained each is the subject of a later blog post but for now, let’s look at how … Read more

Categories: Customer Data, Marketing Communications | Tagged: , ,